Articles, Blog

The Rise of The Genre-less Music Fan

November 2, 2019


78% of our respondents, young people, said they couldn’t be defined by the genre they listened to. It’s totally what Tim’s saying. That’s actually profound, when you think about it. As a young person, you walked into a room and you said, “What kind of music do you listen to?” And if I said, “Pop,” and you said, “Rap,” we weren’t friends. And now, that doesn’t happen. Just when we think about music listening, it’s completely different. Because if I’m no longer defining myself by trap or anything else, then it’s really hard from a music marketing perspective or an artist management, how do I pigeonhole you? You have to create these interesting, either personalities, or art pieces around an artist, because no one cares what genre you’re part of anymore. I think that’s really … I agree with what you’re saying there, and I do think that if you talk to artists, that’s what they say. You meet an artist, and they go, “Oh yeah, I just like heavy metal because I’m into heavy metal.” Every artist I’ve ever worked with loves such a cross … so there’s two ways … it’s been the way it’s been presented to a certain extent. And because there’s so many options for kids to enter into their understanding of music, that no longer do they get defined by that one thing. I guess it does come back to the days … when I was a kid of course, when you saved up, you bought a CD. You went to Brashs with your gift card, and you bought that CD you really wanted. You waved it around, and then someone stole it at a house party the next night. And you know, I still want that CD back. And you listen to almost every track on the art album. That’s the difference. At Crowded House this year, at the Opera House, which was a wonderful  concert series. And every single song, they’re all great. I was with a friend of mine, and I said, “You know, this just would not exist today.” It was a beautiful feeling. It was a team of people, all these fans just singing their hearts out. I think that doesn’t exist. You’re 100% right. Going back to the question about promoting, that does make it really hard because when we look at Laneway, we want … people will come look and like, “This is just sold out. The Metro in five seconds.” It’s like this one big hot sell, and you’re like, “But what is this?” You try and figure that out, and that’s the hardest bit. Like what is this? Because there’s no uber fan of that act. I mean, they’re into it. There’s certainly fans, but they’re just not … yeah, it’s a bizarre thing. That’s why I think … we saw Confidence Man the other day at Falls Fest … I think booking is changing because everyone is either living for the one song that they know, and it’s just like …. they’re not listening to the whole album. I’ve noticed it at festivals, heaps. You just start booking these highfalutin performance acts. The Confidence Man thing really stuck out for me. They’re just built to perform at a festival, and that’s what that act is. But that’s kind of interesting. The Crowded House is replaced by…  Confidence Man…

2 Comments

  • Reply Finnadoche April 5, 2018 at 5:01 pm

    Its both challenging and rewarding making genreless music

  • Reply Jonathan Feldkamp March 31, 2019 at 3:30 pm

    This is ridiculous. Genre-less music existed longer than the 21st century. She does have a point, although she presents it as revolutionary. It probably began even before The Beatles or Allan Holdsworth, fusing blues and Funk influences to Rock.

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