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The Making of the Little Sister guitar | B&G Guitars

November 3, 2019

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  • Reply Ismael Flores June 27, 2015 at 4:47 pm

    That was awesome.

  • Reply Joel Buschmann July 3, 2015 at 11:56 am

    Amazing saw it as an add too ,is it possible to buy custom build guitars with only wood ,and no finish(in german it is : lack)

  • Reply Andrew Skeehan July 4, 2015 at 3:46 am

    The song is "Words", by Asi Ayalon – who performed on this amazing video.

  • Reply Ben July 4, 2015 at 7:27 am

    ABSOLUTELY [sublimely played &] BRILLIANT VIDEO [ad] ❗️❗️❗️ 😃😃😃

  • Reply Сергей Хоролец July 4, 2015 at 9:48 pm

    хорошие вы!

  • Reply Fred W. July 22, 2015 at 11:55 pm

    This video has to win some type of award. I cannot stop watching it, and because of it I am trying to figure out how to purchase this guitar, man so sweet.

  • Reply darrick padilla July 29, 2015 at 9:42 pm

    I'm on vacation watching random guitar/tutorial videos – because I never have the time in my normal life…Saw this ad, and got inspired again to keep playing every chance I get. Nothing like watching craftsmanship and heart put into the creation of the object itself, and then the artist connecting with the object. Amazing! New subscriber on board.

  • Reply MrRadko75 August 25, 2015 at 8:11 pm

    AMAZING!!! Perfect sound & guitar GREAT!!! Zdravim SLOVENSKO 🙂

  • Reply Cletus Kasady September 15, 2015 at 1:19 pm

    Super awesome. Way out of my budget.

  • Reply Andrew Becker September 29, 2015 at 4:14 am

    I really love the sound of these guitars, but I cant afford them. Music is my passion, ive played since I was 4 and im now almost 13. I hope I can afford one of these beautiful guitars when im an adult

  • Reply B Rich October 12, 2015 at 12:48 am

    That is a beautiful looking and sounding guitar! I just ordered my little sister. I can't wait to get it!

  • Reply mwarnken1234 October 21, 2015 at 10:40 am

    can't begin to tell you how many times i've watched this ad! and i swear every time i get a little choked up by it… the whole thing is just an amazing piece of video excellence! the guitar is gorgeous, watching you make it is inspiring as hell and that song! omg! that song! just wow!

  • Reply Mike Seaquest October 25, 2015 at 7:41 pm


  • Reply L.A. Vintage Gear October 25, 2015 at 11:40 pm

    We at LAVG are excited about carrying these cool guitars !Everything from the video to the end product is top of the line – Yes !

  • Reply Terry Nekrash October 29, 2015 at 4:06 am

    Sweet, got to be the first ad I ever viewed to the end. TWICE !

  • Reply Chris Hogan October 29, 2015 at 7:30 am

    only add ive ever watched… can't fake real sound.. loved it..

  • Reply andy s October 29, 2015 at 3:29 pm

    Graeme Woller said it. Watching another vid, ended up here and adding this today to my Google+ page. How dare you and keep on daring.

  • Reply jeremybnz November 7, 2015 at 6:43 am

    Wow, just wow, beautiful craftsmanship and design, love it!!!

  • Reply buexe November 9, 2015 at 2:14 am

    absolutly great thank you

  • Reply vechap November 14, 2015 at 10:06 pm

    @Kronk… Nah… That's darn you to heck. 🙂

    It doesn't help that guitarist plays the …. out of it. So sweet… Maybe a couple of years of saving… Sigh…

  • Reply Catherine S. Todd November 17, 2015 at 10:26 pm

    Just watched this as an ad too, and sat there watching it the whole time! Didn't want it to end. So glad you posted it as a real video too. What wonderful craftsmanship went into making these guitars. I've played for much of my life, and never knew the extent of what went into the creation of such a fine instrument. Good for you! I bet the guys in the video have gotten a set of "fans" themselves… I surely am one now!

  • Reply Catherine S. Todd November 17, 2015 at 10:36 pm

    Who is doing this beautiful playing? Would like to hear more, and the name of the tune too. Thanks for such a terrific video in so many ways. I am really glad I ran into it as an "ad." It's the first time I stayed to watch and listen to the whole thing and then found you here!

  • Reply xs4allbeenz November 25, 2015 at 12:21 am

    woooh….amazing craftmens-ship….

  • Reply Tonetwisters December 27, 2015 at 3:33 pm

    As a guitar player, I have been very blessed in my life.

    My interest in these sound machines started early … around five or six years of age. My family had just moved out of a very poor area which consisted mostly of tarpaper shacks; and when my first grade teacher read us a story about a Spanish guitar-making family, I had to have one (guitar, not the family!). So with a little ingenuity, I made a guitar out of a cigar box, a square-sawn stick, some roofing tax and a hand full of rubber bands. That was my first step into a very unique and intoxicating industry. The year was 1953.

    Eventually — ten years later, in fact — things got a little better for me when my dad sent home my first guitar: a 1954 Fender Stratocaster ($75) Christmas of 1963, which was replaced by a 1964 Stratocaster a couple years later ($180 which I actually paid for myself from band work).

    Even though I generally did not have the funds to float quality guitars, through the grace of God, they kept coming to me. In 1974, my late brother Burt, gave me a 1973 Gibson ES-355 Stereo, as a combination college graduation gift / bonus for checking up on his music store many times, at two in the morning on a cold Tallahassee night.

    Later on, as a sign of appreciation for a lot of hard work, a singer friend I was producing gave me his 1966 well-used Epiphone Texan … which was a great guitar … in fact, the exact same model that Paul McCartney had used when he offered “Yesterday” on the Ed Sullivan Show back around 1965. Only problem was, my friend's gorgeous but large girlfriend apparently took a turn standing on the thing, doing a slight number on the guitar’s top.

    Eventually, the same guy forked over his Gibson J-200. With friends like that … who needs money, right?

    Continuing down that kind of road, my wife gave me both a 1973 Gretsch Country Gentleman and a 1991 ’62 Fender Stratocaster reissue. How’s that for true love?

    And when my older brother and best friend passed away suddenly, I bought his small guitar collection from good old Uncle Sam. While the monetary cost was not too dear, the emotional price of course, was difficult to bear.

    Years later, enter B&G Handmade, and their Little Sister.

    When I first saw the video, I was just knocked out. In fact, I became obsessed. I studied the thing … listened to everything I could find on it. Made some comments on reviews by guitar magazines, and began an Email blitz on the face of the Sisterhood, Mr. Avi Goldfinger … 007, himself.

    Being the nice guy and consummate businessman he is, he always cordially answered whatever dumb thing I wrote him. Over the months, I am quite sure I made a 6’2”, 235 pound pest of myself with some pretty stupid Emails. But The Seven came to appreciate my appreciation for their excellent product. And in both an attempt to get rid of me I’m sure, and a sincere desire to get one of their instruments into my hands, Avi offered me a Little Sister almost any way he could.

    So we agreed upon an arrangement. But long before we got to that point, The Seven exhorted me to send him my specifications for how I wanted my Sister to look. You see, Avi was concerned about getting a Little Sister to me by Christmas. This guy — in fact, these guys — cared about my Christmas.

    When the time came, I went about preparations on my end, and struggled in the process to get it all together, wondering if I was doing the right thing. And the process was rather lengthy and time consuming: but I got it moving. In the end, our arrangement did not work out as well for the B&G guys as it should have, thanks to some logistics problems. None-the-less, they held up their end of the bargain. They could have cancelled the agreement, and I had given them opportunity to do so. But they held up their end of the bargain and sent me the guitar I requested.

    So, If you have any doubts as to the integrity of these guys, fear no longer: their character is as good as their guitar … and their guitar is pretty darn good.

  • Reply Chuck McGourty January 25, 2016 at 5:02 pm

    Love that tune he's playing …. What's the title?

  • Reply FLHRXSfan68 February 7, 2016 at 9:07 pm

    What a magnificence work of art! I've just been sold on this guitar. Now to save some cash to buy one!

  • Reply la bamba March 5, 2016 at 3:03 am

    Is the non-cutaway a tobacco finish?

  • Reply Rachel Beinish March 14, 2016 at 2:55 am

    I just fell in love (sigh)… what a fabulous presentation. One of the most beautiful looking and sounding guitars I've ever experienced. Reminds me of a 1957 Gibson ES145T I was fortunate enough to own in the late sixties, and foolish enough to sell. That had only one neck P90 and a regular headstock, but otherwise almost identical. Oh well…

  • Reply Robert Hardt April 16, 2016 at 3:21 pm

    A Gibson Nighthawk spinoff over 3 times the cost.

  • Reply Voxboy876 April 25, 2016 at 11:11 pm

    This is a great video. That is a great guitar. This is now my dream guitar…non cutaway. Mission accomplished.

  • Reply B&G Guitars May 17, 2016 at 9:26 am

    Finally Assaf's song Word is out along with his new album Rewire:

  • Reply 0v3nm4n June 5, 2016 at 3:25 pm

    Ma kore?

    I was wondering about that jig you use to cut fret slots. What is it called?


  • Reply Ronald Becker July 17, 2016 at 5:46 am

    I have had #109, mine, for a bit now, it is without question the absolutely finest guitar. This is a modern day example of craftsmanship, them guys make …..

  • Reply Ronald Becker July 17, 2016 at 5:53 am

    it IS easy to comment.

  • Reply Barrie Poole July 29, 2016 at 3:16 am

    I love what you guys are doing! they are worth every penny! This video shows the dedication to true to earth traditional instrument making! The guitars of today can not compare to the love I see going into every instrument!

  • Reply MultiMrPhill July 29, 2016 at 10:25 am

    This is Great. Who is the guitarist? Great Music & Great Playing…

  • Reply jeff wackenthal August 7, 2016 at 6:15 am

    Nothing to add,its a perfect job,as i like….vous etes d'ou les gars de B&G?

  • Reply Peter Bergman September 5, 2016 at 9:08 am

    I think I am prepeared to sell my strat Ive had for 19 years for one of these..

  • Reply Rusty Y September 6, 2016 at 6:42 am

    Amazing to watch, makes you want to learn to play guitar. Beautiful piece of art…and I am an artist by the way!

  • Reply Shane Conaway September 14, 2016 at 3:42 pm


  • Reply Mid West October 2, 2016 at 7:52 am

    great commercials.wish u guys thebest

  • Reply Terry Hicks October 14, 2016 at 10:40 am

    Best advert ever!

  • Reply Doctor Mix October 15, 2016 at 7:49 pm

    great great video

  • Reply Andrea October 26, 2016 at 7:01 pm

    bravissimi chitarra bellissima

  • Reply Greg Jones October 30, 2016 at 12:53 am

    Love this video, have watched so many times I noticed a typo in the titles ("cuting" at 1:13}. Want, want, want Little Sister!

  • Reply gomerpyle0086 October 30, 2016 at 12:33 pm

    Love it, wonderful. First ad I don't skip in a long wile.

  • Reply Alan Smith November 16, 2016 at 5:43 pm

    Amazing…is like everything else in the world just goes away…brilliant !

  • Reply Clayton Ray November 17, 2016 at 6:24 pm

    I gained much satisfaction from watching this!

  • Reply Freire Trompete November 20, 2016 at 12:08 am


  • Reply Tony Hao November 29, 2016 at 1:55 am

    This is the only ad I've ever watched all the way through, and when it comes on I still watch it… Great ad guys!

  • Reply Andy Bole December 11, 2016 at 2:07 pm

    which amp are you using to get this sound?

  • Reply stereolaunch December 21, 2016 at 4:08 am

    Fanatic video! I've watched it several times now. Beautiful guitar too. It's nice to see handmade craftsmanship like this!

  • Reply cypress dobro December 30, 2016 at 1:28 pm

    yall are making these in ISRAEL right?

  • Reply john dennis January 14, 2017 at 6:57 pm

    iam sold, how much?

  • Reply DonCicciPhotography February 8, 2017 at 8:21 pm

    absolutely in love………. Damn……P90's, wow!!!

  • Reply Mário César Santos February 11, 2017 at 2:07 pm

    Hello! I´M from Brazil! Is your factory in Israel?

  • Reply Maria Luisa Astudilla February 15, 2017 at 1:16 pm

    Me neither, first ad I've ever not skipped.

  • Reply Kronk the Kaveman February 16, 2017 at 8:45 pm

    "Playing" the guitar & channeling your heart & soul thru it are not the same thing. This is singing thru the guitar. Bravo. -_-

  • Reply Marcelo Diniz February 16, 2017 at 9:17 pm

    Bright. Amazing. The video. The solos. The slide. The sound. The images. The way to make the guitar. I can not stop watching this video. I'm seeing looping. Congratulations to all of you!

  • Reply alex ciardi February 17, 2017 at 12:52 pm

    nice music…but if you read FAQ they say that Crossroads guitars are CHINA made and humuckers in KOREA.!!!! fuck!! sound nice anyway

  • Reply Tamatoa Blaiklock March 18, 2017 at 8:45 am

    these look amazing. how much are they?

  • Reply Gary Less March 21, 2017 at 5:35 pm

    A work of Art , Will check these out in the Future , see if it likes me lol

  • Reply Dan C March 24, 2017 at 4:40 pm

    Great sounding axe. Any one know of a place in Philly where i could play one of these before i lay out 4 large? Very soulful playing!!

  • Reply Harlen Lopez April 9, 2017 at 9:38 pm

    whats that fret slotting jig you have?

  • Reply GreatNorthernTroll April 26, 2017 at 5:31 am

    Oh, man… Me Too! One of the best ads I've ever seen!

  • Reply Bruno Medeiros May 12, 2017 at 7:04 pm

    Estava vendo um video no youtube, acabei vendo a propaganda de vocês, Parabéns!

  • Reply Олег Толчин May 25, 2017 at 5:48 pm

    Divine sound, good fellows!

  • Reply Guitarra Total Allexandre May 26, 2017 at 12:50 pm

    excelentes guitars!

  • Reply Mool & Fuzz May 27, 2017 at 2:32 am


  • Reply LaMusicade4 May 29, 2017 at 5:06 pm

    inspiring ! wish i had that kinda cash ! luv

  • Reply Tomer Stenzler June 2, 2017 at 12:17 pm

    I am so happy to see a guitar brand from my country, good luck guys.

  • Reply Dalton Peters June 5, 2017 at 8:26 am

    Ya'll out here doing the lords work

  • Reply sn pack June 17, 2017 at 3:32 am

    Joining the general thumbs-up… best ad I've seen in years. Simply stunning. Thanks.

  • Reply tom dowling June 29, 2017 at 1:48 am

    This is a great video. I love just listening to the music.

  • Reply im annonymous July 4, 2017 at 3:57 pm

    so l got tiny hands can u build me this guitar with a thin shallow neck and narrow fret board im seriously interested

  • Reply Ben Mall September 7, 2017 at 4:53 pm

    This is one of those videos I keep on hand to watch when I want to cheer up. The song is cool. The guitar player is excellent. The guitar is gorgeous. And the video production is perfect. Someday I hope to own one of those guitars.

  • Reply Tommi Vihermaa October 4, 2017 at 11:46 pm

    Soooo there is no truss-rod in the guitar?

  • Reply Chris Moreno October 6, 2017 at 3:13 pm

    2:18 Want that dremmel jig!

  • Reply Jorge Nina October 7, 2017 at 11:08 pm

    Amazing! Great video and guitars!

  • Reply Zo October 17, 2017 at 10:12 pm

    first ad i ever watchd, awesome vid!

  • Reply seansixfive November 9, 2017 at 3:13 pm

    So cool!

  • Reply Emanuel-RJ-Sniper November 16, 2017 at 10:16 am

    you are artists! I am going to buy yours guitars one day 😉

  • Reply Ignatios handmade guitars customs January 30, 2018 at 2:41 pm

    Nice work

  • Reply Guitar Insight February 3, 2018 at 4:05 pm

    Brought here by an ad-the prototype amp- incredibly shot and with tone I've been looking for for years!! sweet guys!

  • Reply Lando Carlrisian February 16, 2018 at 8:06 pm

    Great guitar playing by supe Assi!!

  • Reply Bill 1949 April 11, 2018 at 8:26 pm

    Cannot stop watching this ad over and over again. Beautifully filmed and the backing track is just so incredible. Will be contacting the artist, but want to see and play this magical guitar. Where can I find one in the Boston, MA area?

  • Reply Tony Smith April 12, 2018 at 4:57 pm

    When I earn it, I am buying me one.

  • Reply Vladimir Medvedev April 15, 2018 at 1:30 pm

    26 raeggatonnners didn't like the video.

  • Reply Batman April 16, 2018 at 4:20 pm

    This is art, no ad

  • Reply Karen Chauncey April 20, 2018 at 6:53 pm

    So Awesome that some people still choose to follow their dream in this art.

  • Reply cristixyz July 14, 2018 at 1:49 pm

    Now do Classical Gas!

  • Reply Stephen Loflin July 20, 2018 at 11:58 am

    I will own a BNG before I die.Great work guys. Makes me want to cry.

  • Reply whec65 August 15, 2018 at 8:55 pm

    Just listening to this makes me drool. Watching it, well…I'm still watching.

  • Reply Jason Butler August 26, 2018 at 6:31 pm

    Where has that fret slotting contraption been my whole life?

  • Reply Roberto Contreras January 20, 2019 at 6:18 pm

    TOP, vraiment, images et son !!!

  • Reply Dayries Philippe February 15, 2019 at 11:13 pm

    First ad I've ever not skipped too and watch again

  • Reply Pierre Tartas February 23, 2019 at 1:39 am

    First time i click an Add Look like super Guitar

  • Reply you tope February 28, 2019 at 9:07 am

    i need youb😢

  • Reply petericho71 June 1, 2019 at 7:55 am

    This is by far the best video on YouTube at the moment…. I would love for Assaf Ayalon to do a full instrumental album like this soundtrack. Such cool sweet relaxing guitar tones. The world needs more of this kind of music right now. Thanks Assaf and BG guitars for a brilliant "advertisement". Awesome work from everyone involved. Love your work! Cheers Guys.

  • Reply Erkan Erdem September 8, 2019 at 3:29 pm


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