Articles, Blog

How the iPad Pro is CHANGING music production 🎶

November 1, 2019


– In time, right? Technology’s always going to advance and to the person who says, you know, it’s not possible
to be professional on an iPad in any type of creative,
everyday lifestyle, I say OK. You’re gonna see because
two years down the line, you’re gonna be the guy looking to jump in when everybody’s 10 miles ahead of you and your gig is gone. ♪ The Bizness ♪ (upbeat drum music) – [Narrator] This is Henny the Bizness, who needs no introduction, but has worked with the likes of Drake, Kendrick, the list goes on, and I got a chance to hang out with him and see how he now
produces all of his music on an iPad Pro. – I wanted to be able to create like I was 18 years old again, right? When I was young, I had one piece of gear. I had one keyboard. I was like, you know the
ideas would come quick. I’d be in school, I’d be in college and be around with my
boys and we could just vibe and kick it. But as you get older, as
you get more successful, you get more gear, you
get the best of the best and what happens? Your workflow slows down
because now you’re just looking for the best of the gear, right? Now you’re just looking
for the top-notch things and it slows you down. And when I initially got
on the iPad four years ago, I wanted something where I
could generate ideas quickly. Back when I first started, I was one the iPad Air 2 and I was using BeatMaker 2 and
I was showing a lot of the producers in the studio,
whether it be like PoLo Da Dawn or Jermaine Dupri, some of the guys out there in Atlanta doing music where I’m at, and word got around that
I was making this music on an iPad using a few little devices, a little midi keyboard and I got a call from this 305 number and I was like… Yo, this is Timbo the King
and I’m saying, so what? Right, I’ve never talked
to him a day in my life and you know he was telling me how much he enjoyed thinking
the idea of using an iPad and always, he’s always been
on the cutting edge of music. He’s always been on the cutting
edge of trying new things and so he wanted my take on it. And so we talked for almost an hour. We exchanged information, but from there it was just kinda like, you’re doing something right Justin. Just keep going. Just keep going. And so that was just another thing that had me like, OK, this is real, this can really work on
a professional level. Today was awesome. It was one of the days where for me it was a transcending moment of seeing the tech that I’ve been after and the career that I’ve had
start to really mesh together and we created some magic. We created some (muting) fire. I know we’re gonna bleep
that out, but it’s cool. It was just coming together
bringing really high-end tech with really, you know,
the next level of music and I believe that that is
with the iPad Pro for sure. So starting out, I started
with the app Block Suede, that’s my main app to kinda get ideas generated quickly. So it’s a bunch of loops
that I’m going through where I’m trying to find
that vibe, that energy. So I brought in mode bass and I literally sampled that into Block Suede. (hip hop music) Brought some keys and some pianos. You know, sampled that as well. And I started building the
percussion, building the drums, and had a good vibe. (piano-centric music) People ask me about the
CME Xkey Air all the time. It’s my 25-key Bluetooth keyboard. And when I first saw that keyboard, and I was like, this was made specifically for Apple products, right? It just had that look to it. It’s thin, it’s
lightweight, it’s Bluetooth, you can put it in your bag
right behind your laptop and the latency, right? The tactile feel of it,
you don’t feel any type of issues when it comes to
trying to get your ideas out. From there we exported
that and took the idea and brought it into BeatMaker 3. And then from there, I
took the loop that we had, we had a nice loop and we brought in the legend, Ken Lewis,
and he wanted to see exactly how that could work, you know, from a mixing
standpoint, mixing on an iPad. And I tried to give him a few tips, tried to see if it was real, and, you know, I think (muting) with me. So, at the end of the day I think, he saw the capabilities, I saw, you know, somebody who’s a legendary engineer be able to see the possibilities of what I do every day. (piano-centric hip-hop music) – That’s nice. – [Justin] Yeah. – That’s dope. (piano-centric hip-hop music) (synthesized keyboard) (chuckling) (synthesized keyboard) – When you automate on the fly, so like if you arm, I think
it’s too complicated right now. – Right, you can though. – But if I armed this and
in real time I could– – Yes.
– Manually that would record. – Yeah, that’s what you
call the midia, midia. Effect the midia, I think
that’s how you do that. – Yeah? Let’s hear that in the whole mix though. And then if I just want
to adjust the levels. – Yeah (muffled). (keyboard-centric hip-hip music) – So I could bypass the fuzz and then just get what it’s doing without it. (keyboard-centric hip-hip music) – It didn’t even dawn on me the fact that if you’ve been in the era of touching knobs and making
sure you’re getting the right type of mix kind
of from the way you feel it, the way you feel the buttons and the knobs and to be able to have
everything so tactile on an iPad, I saw, I saw it. It was like a thing just
went off in his brain, and he was like, yeah, this could work. – I never really thought I
would be doing this on an iPad. – Yeah.
– So… – But from your experience,
it’s very capable, right? – Yeah, I mean, the
thing I love about it is, it’s all tactile and I come
from old school analog. You know, you have 15-foot
mixing consoles in front of you and those have gotten smaller and smaller, but I’m still on an analog board, and one of the reasons
I’m on an analog board is because it’s all
tactile and I can touch it and work it and get the feel
for that musical connection that turning the knobs gives you and moving the faders gives you and it feels like one of the things I have always disliked about the mouse that’s kept me analog for so long is that that tactile
experience of being able to look at the whole console
and just grab whatever you want to tweak on the fly and to me, this is like the best
version I’ve seen so far of that in the box. – This I’m not–
– There you go, yeah. – I am definitely going to be
like taking this to the beach and putting the headphones
on with the controller and sitting there for
hours just making music and my favorite part is
the tactile response of it that I can just scroll around
and I can very easily select everything that I want to do and I don’t have to use a mouse to do it. That to me, I love that. It might be awesome to see
Dr. Dre on the iPad, right? I mean, the whole lineage
with Beats and Apple, and just the fact of somebody like Ken talking about his tactile. So to have him see it, to have him like, OK, I can really– You know, ’cause I know he
was one of the last to say, you know, I’m jumping into digital. Or I still love my tape, I still love my two-inch reels, I still
love my analog keyer, but to go full circle and say, I can mess with this, it
would be like, OK, yes. Like that the stamp of approval
from a producer for sure. (hip hop music)

100 Comments

  • Reply Manpreet Bhattee January 9, 2019 at 11:40 am

    Anyone knows what that mini keyboard is called? The slim one.

  • Reply Kiet. January 9, 2019 at 2:07 pm

    256gb or 512gb for design?

  • Reply Joe Wayne January 9, 2019 at 4:24 pm

    Nice iPad commercial

  • Reply Joe Wayne January 9, 2019 at 4:37 pm

    The funny thing is the average intellect of people nowdays to be thanking someone for there quality of production in making a commercial for them to watch like it’s amazing no pro music producer is giving up the equipment they use and replacing it with a iPad hahaha at best they might own one as a trinket and thing to record things fast witch it is a good product the iPad Pro but preying on young wannabe musicians with telling them this is cutting edge music production for them there are far better options cough MacBook cough than the IPad Pro this is being typed on a iPad Pro by way I love Apple products and have done audio recording as a hobby the difference in software complexity you can have for same cost with a x86 real computer platform over a arm based tablet is leaps and bounds and not even in same category, one day the arm will catch up but not until it’s the standard for the software and emulation isn’t needed are a half ass version of the software .

  • Reply Jesse Mitchell January 9, 2019 at 8:57 pm

    I mean, with real photoshop coming to ipad, it would be cool to see real versions of something like ableton on ipad. That said, a reviewer i saw made a great point that the ipad COULD replace laptops, IF apple ever LETS IT replace laptops. They consistently hold it back from reaching the potential we all want it to, and its all so they can sell you osx devices.

  • Reply Local Folks January 11, 2019 at 10:33 pm

    How mobile is changing music production.

  • Reply Colourful Ronny January 12, 2019 at 3:59 am

    This video made me sub!

  • Reply CHETAN CHAND January 12, 2019 at 1:52 pm

    Wow 😮

  • Reply Alex Island January 12, 2019 at 8:03 pm

    better bring some kind of wireless charger if you expect to use for hours on the beach. also you'd need to pay dr. Dre soooo much

  • Reply Jasper James Jose January 13, 2019 at 6:17 am

    im starting to hate this channel

  • Reply aussietomj January 13, 2019 at 8:28 am

    I'm confused … we can't see what is happening on the iPad screen … the whole video has us watching *from the other side*, except for 5 seconds at 6:06 … how does this help us understand what's going on? Am I missing something?

  • Reply Pedro Amaral January 13, 2019 at 3:18 pm

    For a while a thought I was on Apples channel. Awesome content and quality!!,

  • Reply Matt Vorn January 13, 2019 at 5:31 pm

    Cool video, cool concept, but unfortunately the iPad Pro simply can't replace computers for music producers. There's a ton of reasons why the iPad won't. Although I do believe that the iPad will defo be somewhat of a companion to many producers in the future, and even now. Although I'll be honest if the iPad didn't exist, the music you hear would be no different. The iPad hasn't changed anything so the title is false information. – P.S. I've been a producer and artist in the music industry for the past 10 years with degree level education in music production.

  • Reply Alif Kabir January 14, 2019 at 6:56 am

    Why didn't you show the screen tho

  • Reply Lucas J January 14, 2019 at 8:37 pm

    Anyone else having sound issues when connecting to a audio interface via usb? The noise floor has been considerably raised when trying to play audio over usb

  • Reply wieneckem January 14, 2019 at 10:47 pm

    Such a well done ad.

  • Reply wieneckem January 14, 2019 at 10:50 pm

    I still don't see what the ipads benefit is. I feel a million times more comfortable messing with a DAW with a mosue over a touchscreen. As an accessory absolutely, to turn knobs and shit, but never ever as the main device.

  • Reply Jimmy W January 15, 2019 at 3:53 am

    but what if i wanna take this one step further does it export to protools/logic/etc mainstream daw files?or that i have to rebuild the whole thing again?….

  • Reply Jake Spurlock January 16, 2019 at 6:19 pm

    What's that bluetooth keyboard?

  • Reply salle rc January 16, 2019 at 6:48 pm

    Why not actually showing the iPad applications, how they are used. Really missed that part.

  • Reply Gabriel Freitas January 21, 2019 at 12:42 pm

    I seriously doubt that…

  • Reply Caleb Brandalise January 22, 2019 at 12:45 am

    Never saw the pad's screen??

  • Reply Akilleus January 22, 2019 at 9:18 pm

    “This is the best video I’ve ever seen!!” Every idiot in this comment section. It’s literally like every other showcase video.

  • Reply Alejandro Díaz January 23, 2019 at 9:21 am

    Yo! Can someone tell what is that connected to his iPad on the side where you plug in the lightening cable? It’s a hub of some sort. Looks very convenient.

  • Reply Akash Kumar January 24, 2019 at 1:25 am

    Damn!! That was a dope ass beat!! Fresh!!

  • Reply superjet2771 January 24, 2019 at 4:12 am

    Trendy bullshit. I KNEW they would mention taking it to the beach the first minute. Same old, same old…Greta Van Fleet think their original too.

  • Reply Dennis Herold January 25, 2019 at 2:59 pm

    Really great video.

  • Reply XProject13 January 25, 2019 at 5:13 pm

    I liked his mentality of having just one piece of gear instead of always searching for the best. Gotta remind people that it’s not always the equipment it’s the user

  • Reply JAMES HOWELL January 26, 2019 at 6:21 am

    Would the 2018 ipad be able to pull this off? Wondering jow the A7 chip would compare to the A7x

  • Reply Luiz Felipe Sudorio dos Santos January 26, 2019 at 6:24 pm

    what a great video BR

  • Reply Tun Soe Activities January 27, 2019 at 5:12 am

    Where can I buy CME XKey Air?

  • Reply PUBG with Khilji January 27, 2019 at 4:48 pm

    Paid promotion.

  • Reply Tejan Singh January 28, 2019 at 8:55 am

    No it's not.

  • Reply Raven M. Evans January 28, 2019 at 11:05 pm

    HENNY THA BIZNESS IS ON YOUR CHANNEL. MY GOD!!!!!

  • Reply Duane Short January 29, 2019 at 5:28 am

    Seriously nice video.

  • Reply Juke Scion January 29, 2019 at 6:11 am

    If Apple used the 3D Touch technology to get velocity sensitive MIDI data, that would be awesome! Guys check out my youtube channel I am a music producer. Just starting out on youtube.

  • Reply Michael DiPietro January 29, 2019 at 8:51 pm

    Its too bad we couldn't see what was happening on the actual iPad.

  • Reply wtfMYRON January 30, 2019 at 12:41 am

    Cool Apple ad Bro. Making all your beats in a whole Studio, just with an ipad Yeh cool cool cool yeah yeah yeah

  • Reply Imtiaz Amin January 30, 2019 at 4:40 pm

    Best video you put up

  • Reply Imtiaz Amin January 30, 2019 at 4:40 pm

    Revised to filmmaker status.

  • Reply Daniel Lopez January 30, 2019 at 9:02 pm

    Why you always saying apple is the best! You should be more open to all types of devices if you're going to be a youtuber on reviewing devices. I know apple pays you but apple is going down! You're friend or boss can spy on you on facetime like come on lol iPad pro is coming out the box bent lol. This is a joke.

  • Reply Shawn Z Savage January 30, 2019 at 11:00 pm

    Guys does anyone know what apps he uses for production? I can’t understand what he’s saying when he says it.

  • Reply Clement Kirton January 30, 2019 at 11:21 pm

    How is this different from using a single surface or any other laptop….with touch it's just limiting inputs they keep talking about the touch can be done with most ultra light laptops.

  • Reply AtomicMuffin January 31, 2019 at 1:54 am

    This video made me want to sub.

    Thankfully, I already was. Brilliantly done.

  • Reply T B January 31, 2019 at 3:16 am

    Utterly useless video. Doesn’t show the iPad’s screen the entire time.

  • Reply Jan S January 31, 2019 at 9:32 am

    Does anyone know which MIDI Keyboard he is using in the video?

  • Reply T.N. January 31, 2019 at 10:03 am

    better solution: surface pro with fl mobile and fl studio, provides the tactile feedback plus way more options.

  • Reply Jay X February 1, 2019 at 2:04 am

    And I bet this was ad was I your recommendations. All these big name YouTubers commenting on this video too. Hahahhah marketing.

  • Reply OilandGasPapi February 2, 2019 at 8:51 am

    sooo.. can none of this stuff be done on last years 10.5 or 12.9 inch Ipad pros?

  • Reply Rohan Jain February 2, 2019 at 10:49 pm

    The iPad Pro not a “pro device” BS. Just got the IPP. Sold my 15 inch MBP to make the jump. Main use is for school, photography, graphic design and social media management. But I have been dabbling in music for the past year. This device is truly the best. You just have to go all in

  • Reply Mr. Klunee February 4, 2019 at 1:54 am

    Cool video but clickbait title – I just can't see how this is so "revolutionary". These exact things have been possible for years, why is it only special that the iPad can do it? Because it's Apple?
    That aside, a real musician knows if you want to go with basic tools then use a piano and staff paper, that's where ideas start.

  • Reply Ml291210 Manoharan February 6, 2019 at 4:49 am

    Nay..

  • Reply Ivan Richard Mamuyac February 11, 2019 at 6:27 pm

    That midi keyboard looks so dope!

  • Reply Benedict Johnson February 15, 2019 at 11:47 am

    Can’t make music on an iPad because of latency

  • Reply Avi Barel February 15, 2019 at 4:44 pm

    Love that video! Just as I wrote in my article series few years ago, our mobile devices will replace our computers!

    https://medium.com/adventures-in-consumer-technology/smartphones-will-replace-pcs-soon-541b5c8a4f48?fbclid=IwAR2RWHLJEc6Odiuzv4RIAbTutGkZhnHPM0idqPsI2b3AzO754H2FyZqHfug

  • Reply Azam Jamal February 17, 2019 at 5:20 am

    I want the song!

  • Reply Roberto Maddaloni February 25, 2019 at 10:30 am

    Is there a way to download the song? I can't get it out of my head 🙈

  • Reply Blue February 28, 2019 at 10:12 am

    Obviously shill. The loop is annoying. I guess that's why advertising is your gig.

  • Reply ieDekay February 28, 2019 at 8:29 pm

    what keyboard is that?

  • Reply Rafał Łysiuk February 28, 2019 at 9:18 pm

    Quality of this video is over 9000. wow

  • Reply Glenn Vandeuren March 2, 2019 at 12:46 am

    Why are the bad comments that had valid points removed?
    Isn't this a public comment section?

  • Reply ok March 9, 2019 at 4:34 pm

    Awesome video man!!

  • Reply Omar Al-Bochi March 11, 2019 at 3:09 am

    Lol

  • Reply tony d March 11, 2019 at 7:50 am

    I hear what he’s saying and I’m all for tech advancement in music, but this felt like a commercial to me!?!

  • Reply Toni Bellen March 14, 2019 at 4:41 am

    great job on this video, wow!

  • Reply apologies inblue March 27, 2019 at 5:24 pm

    What apps are using to produce music? 🤠

  • Reply kobe Willis April 2, 2019 at 2:07 am

    Apple sponsor this mans

  • Reply Bruh Luuh April 22, 2019 at 5:23 pm

    Bruh Luuh UnBOXing: ‘Retronyms’ “WEJ” (Part 1) https://youtu.be/MxoUseH44-8

  • Reply David Kempton April 23, 2019 at 6:07 am

    As a jazz keyboardist, I use an iPad Pro daily, but not for creation, it still is far too limited when you need large sample libraries. Making beats is a different process. If your music – and your production methods – work with the tools available, great, a lot of hip-hop and soul styles work beautifully with this workflow.

    i used to have fun seeing just how far I could get playing jazz or funk and recording a CD with nothing but what was available as free software on the PC and the iPad.. I didn't try to release it, that wasn't the goal, but it was a respectable product. The Pro is perfect for sheet music (I like iGigbook,there are others,), and iReal Pro as an instant accompanist or practice partner. But the quality, good or bad, is always up to the artist…

  • Reply LUXURI April 23, 2019 at 6:38 pm

    Lol. Henny wants to swear so badly.

  • Reply Prateek Gupta April 30, 2019 at 2:10 pm

    Which midi controller is that?
    and can I use it with macbook air?

  • Reply Emiel333 Official May 3, 2019 at 9:56 pm

    This is the future and now the momentum to start on iOS. There are many great applications available. From FL Studio to Cubasis 2 to Korg Gadget, also BeatMaker 3, Akai iMPC Pro, Arturia and Korg and Moog synths, Fabfilter, AudioShare and AudioBus completes the music production like working on a desktop.

  • Reply Manogyna Mantripragada May 10, 2019 at 2:45 pm

    Look at him!!!!!! he is playing like a beast .nice dude

  • Reply Mihir Gami May 11, 2019 at 2:42 pm

    Why don’t this video have multi million view already?

  • Reply The Stage Academy Of Music May 14, 2019 at 1:01 pm

    What DAW is he using?

  • Reply Chadras Coples May 19, 2019 at 5:09 pm

    This was so good!

  • Reply TimeCode Mechanics May 22, 2019 at 3:37 am

    This is tight for real!

  • Reply moviemagic May 22, 2019 at 4:03 pm

    Lovely beat! Has that Phony Ppl vibes! What app is he using?

  • Reply Kawakibi Muttaqien June 10, 2019 at 2:46 pm

    Whats that on 1:10?

  • Reply Bilal Piano June 10, 2019 at 9:37 pm

    all the things you can do on an ipad pro can be done on ipad 2 air 2, in the current time, ipad pro does not offer more !!

  • Reply Zaire Kim June 19, 2019 at 10:26 am

    Welcome to the future……🙃

  • Reply Mauricio Cordero June 27, 2019 at 12:47 am

    What apps did he say he used???

  • Reply Ben david Ben June 27, 2019 at 6:02 am

    The android fanboys are eating shit now

  • Reply Bruno R Rodriguez July 4, 2019 at 4:04 pm

    What is the app that they’re using at the end !!?

  • Reply Bridge to Kpop July 16, 2019 at 12:05 am

    What app does he use again? I can’t find the app? Please help

  • Reply Joaquin Ormachea July 17, 2019 at 1:59 am

    Great vid! Btw, which keyboard is Henny using???

  • Reply Barnehagen July 17, 2019 at 2:10 am

    Awesome video! Does anyone know what the wireless keyboard he uses is called?
    *Edit
    Saw the link in description now:)

  • Reply Clark Battle August 3, 2019 at 6:19 am

    If anyone needs a Roli Seaboard its him.

  • Reply Flick August 15, 2019 at 12:13 am

    So what’s the title of the beat? It actually sounds fire

  • Reply Future Moments August 15, 2019 at 6:50 pm

    iOS Music Creation is on the rise! 🔥https://apps.apple.com/developer/future-moments/id895157892

  • Reply Pharaoh Vito August 15, 2019 at 11:54 pm

    Will he ever release that beat?

  • Reply J Wilmz August 18, 2019 at 11:17 am

    Very knowledgeable dude , open minded and that shirt is stupid fresh

  • Reply Abzorbo August 19, 2019 at 10:17 am

    See you in 10 years !

  • Reply curry August 31, 2019 at 10:14 pm

    I felt like I was watching a mini documentary. Very well made with everything, +1sub

    btw is this an official song he made? I vibe with it hard 🔥 (starting around 2:40)

  • Reply Triniti Coclough September 7, 2019 at 5:20 am

    You would be surprised to know that I have done DJ type scratches using the iPad via and app that many may have forgotten or wrote off! Also maybe it no longer works on the newer IOS. I started using this on the iPhone. When I got an iPad, THE ORIGINAL IPAD…. the same app from the phone worked in 2x on the iPad….The app is called ……BABY SCRATCh….They made another app called Baby Decks. The one that worked the best was BABY SCRATCH! Since the iPAD FIRST GEN..I have been using music creation apps in addition to daw remotes all the way up still now! To the man who mixes on the desk…he would love Auria Pro as it looks more like a console.Sadly its not been updated in quite some time. That is the sad part about IOS. many devs make great products that eventually go away or lock you into a IOS version due to the lack of updates for Higher IOS versions. I have been making music on IOS apps since the first IPAD.What worries me is the lack of daw remote apps to take advantage of the new IOS and IPAD OS. I think the Music creation apps are safe but the daw remote apps, there has been not a single update! Also the main app I use spread across all 12 of my iPads , the developer lost the dam code. So he cant update it. This means this apps use is stuck on IOS 10. Oh well! No one new has stepped up and tried to make something comparable. Avid has their app but omg its super ugly and hard to set up and often time crashes if your not using pro tools and even then it crashes. I wish I could post photos of what im talking about.. Logic also has their remote but its also kinda ugly and not really made for users of more than one iPad. its very ugly but very powerful if logic is your thing. Again I like having more than one ipad!

  • Reply Fallon Ocean September 17, 2019 at 8:23 am

    Big up to u Jonathan for this one! Its one thing for a person to do the typical “tech” review of a product, but to bring music into the scenario like this. Damn, im lovin this!! This video was too fun to watch. I didnt want it to end!

  • Reply GuitarUniverse2013 September 30, 2019 at 11:03 pm

    Nothing I dislike more than the "You better get this NOW or you're a looser" message used in this ad. The gentleman spouting off this opinion must come off like a smarmy "ain't I better than you" because how could he do otherwise when speaking this script? It's an embarrassment. Plus the very last thing I need to hear at the very beginning of a video is some dude giving me the "hard sell". The number one rule in marketing is "show, do not tell". Companies would do well in not treating customers as if they are idiots. Blah. I refuse to listen or watch past the 30 second mark.

  • Reply Saket Dang October 12, 2019 at 7:34 pm

    Okay, so I am confused between two options. I already have an Ipad Air 3rd Gen which I recently purchased and I make music on Garageband on it. I have purchased Beatmaker for Ipad too but I now I realise that for maximisation of Beatmaker's potential, I need to periodically keep buying these little pieces of audio units, effects and mini apps off app store (so as to expand my music library) to make good music on Ipad. On the other hand, I have heard that Logic pro on Macbook has just a one time payment and it grants access to bunch of stuff for free. But Macbook is expensive, and I already have Ipad. Im wondering if I should go with Macbook + Logic option or keep spending more money to buy more audio units, etc to expand Ipad sound library.

  • Reply Miss Controllerism October 13, 2019 at 5:12 pm

    Serious music producer will use a laptop, while hoaxer and dummies will use a ridicolous ipad…… Guys you dont know what are you talking about… music production require A LOT OF CPU and RAM, its IS NOT POSSIBLE make serious production with an ipad pro……HOAXER

  • Reply Goofball Jones October 14, 2019 at 9:27 pm

    Why is everyone fawning over this video? It shows nothing. Doesn't go over what apps he was using. How was he hooking things up. Audio interface? The whole video was "wow, this is great!" but didn't show anything great. What am i missing?

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