T-SHIRT FOR 30 YEARS? ONE MAN IS HOPING YOU WILL. HE’S CREATED WHAT HE CALLS A SUSTAINABLE LINE OF FASHION, WITH SHIRTS AND PANTS GUARANTEED TO LAST DECADES. NEWS 13’S LYSEE MITRI HAS THE STORY. DEAN… THE BRITISH DESIGNER BEHIND THE COLLECTION IS IN NEW MEXICO TONIGHT. HE SAYS MOST OF HIS CUSTOMERS ARE ACTUALLY IN THE U-S… INCLUDING A FEW HUNDRED RIGHT HERE IN NEW MEXICO. THE IDEA IS TO BUY LESS… AND BUY BETTER. … “Something that would last a long time would make me very happy because I’d be spending a lot less money”… BETTER FOR YOUR WALLET … AND THE ENVIRONMENT. … “That way we don’t have away and that kind of thing”… THAT’S THE CONCEPT BEHIND BRITISH SUSTAINABLE FASHION DESIGNER TOM CRIDLAND’S 30 YEAR COLLECTION. IT INCLUDES THE 30 YEAR SWEATSHIRT… T- SHIRT… JACKET… AND PANTS. … “It’s going to last a minimum of 30 years so it will save you money”… SAVE YOU IN THE LONG-RUN, HE SAYS… BUT UP FRONT, A 30 YEAR SWEATSHIRT GOES FOR 80 DOLLARS. … ” $80 I mean sorry, it’s like being a college student it’s like $80 on anything is quite quite an amount”… … “Well for a sweatshirt, I’d probably buy a cheaper one”… IF ANYTHING HAPPENS IN 30 YEARS, THE COMPANY WILL MEND THE CLOTHES AND SEND THEM BACK FOR FREE… BUT TO MAKE SURE THEY LAST, CRIDLAND SAYS THE ITEMS ARE SHRINK PROOF… MADE WITH DOUBLE REINFORCED SEAMS. … “The fact that it’s guaranteed to last 30 years means it’s produced to a higher standard so it will look better”… CRIDLAND IS IN NEW MEXICO AS PART OF A CROSS COUNTRY TOUR. … “We went to the Biological Park yesterday and I’m sure people are fed up hearing about it in Albuquerque but I did go to see some of the Breaking Bad sites because it’s one of my favorite tv shows of all time”… WHILE HE’S NEW TO NEW MEXICO… HE SAYS HIS CLOTHING IS NOT. … “We’re probably between 200 and 300 customers which considering I’m a British guy from Northamptonshire, in the British countryside 15:29 15:33 to even have one customer in New Mexico is quite astounding really 15:36″… THIS BEGAN AS A START-UP COMPANY AFTER COLLEGE… BUT CRIDLAND SAYS THINGS TOOK OFF AFTER CELEBRITIES LIKE LEONARDO DICAPRIO AND DANIEL CRAIG BECAME CUSTOMERS. BACK TO YOU. OKAY LYSEE. WHILE IT’S A MEN’S LINE NOW… HE PLANS TO ALSO RELEALSE WOMEN’S CLOTHING LATER THIS YEAR.